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You don't need a new design.
You need a partner to apply design strategy to aspects of your business, measure what happens, and recommend how to get the most return and growth from your investment over the long term.
Because creating design is not like picking out a sweater to wear on a Monday morning.
Design is a means to an end.
I write about the real struggles designers and design learners face in the trenches. Not the utopian, romantic theory so often preached from the ivory towers of our profession, but technique and advice you can apply to your daily work.
Over 17,000 designers read Critique, my weekly design newsletter.
I've practiced design for over a decade at agencies and freelance for companies of all sizes, and I share my experience with you.
I teach new designers to establish a healthy mentality for practice and increasing skill. Design is a difficult skill to earn. I share techniques and strategies to help you learn more efficiently, so that just maybe you won't have to work quite as hard at it as I did.
For more experienced designers, I will teach you how to overcome the most challenging aspects of practicing design, like avoiding revisions, directing collaboration, and pricing your services.
I teach non-designers fundamental theory and principles so you get the most out of design, however you are involved. I will teach you to make the amazing design you didn't think you were capable of creating, and how to get the most from working with a designer.
My design books and products have earned six digits in sales. Tens of thousands of readers across over 70 countries use my products to inform their design efforts.