Selling Guitars

The exact guitar in the photo above sat in my closet unplayed for 5 years. Only recently did I pull it out of the closet, plug it in, and start playing again.

For 5 years I was one of those people—the ones who buy a guitar with a dream in mind and then never play it.

Teaching to start a product business is a lot like selling guitars. Both offer up a glamorous dream.