Recently, my friend Justin Jackson asked if I was working on products full time. When he learned I was, he said “Living the life, eh?”
That question completely caught me off guard, though Justin was just being friendly. I’ve never even considered that I could be “living the good life”—it’s not like I sit at the beach all day while heaps of passive income just roll in as if on the waves.
The exact guitar in the photo above sat in my closet unplayed for 5 years. Only recently did I pull it out of the closet, plug it in, and start playing again.
For 5 years I was one of those people—the ones who buy a guitar with a dream in mind and then never play it.
Teaching to start a product business is a lot like selling guitars. Both offer up a glamorous dream.