Today I am announcing my next project, Bootstrapping Design. It’s a design eBook for founders of software businesses.

Employing design can be a major challenge while bootstrapping a startup, especially for technical founders. Some turn to templates or even crowdsourcing and risk the varied results, but for many, quality design is unaffordable.

Designers are expensive, but design itself is not a privilege of funded startups and established businesses. Design can be learned. Bootstrappers can have beautiful and effective design too.

Bootstrapping Design will teach simple and results-driven design practice so founders can DIY. No tutorials that don’t quite fit what you need. No exhaustive history of typefaces or primers on kerning. Just fundamentals and practical techniques that work right now and focus on measurable success.

In part, this is an effort to chip away at designers’ monopoly on design. I plan to write a separate post about this later, but suffice it to say that web’s democratizing effect has not yet graced the design profession in a constructive format. Our debates over theory and complex strategies make design intimidating and difficult to learn. With this book, I hope to help the huge number of online businesses that can’t afford $100/hr for graphics work.

Rather than further elaborate, you can read more about the eBook, its content, and its rationale at

If there’s a topic you’d like to see in the book, email me at

Written by Jarrod Drysdale. Follow me:

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free eBook

From the author of Bootstrapping Design

Design's Iron Fist, a free eBook by Jarrod Drysdale

Thanks so much for reading this article. You can have my latest eBook totally free. It's a collection of my best writing from the last few years.

Learn how to:

  • Deal with doubt and fear
  • Think like a designer
  • Market an online business
  • Get out of a creative rut

14,000 words in a 90 page PDF with a custom layout design. Free, because I think you're awesome.

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